{"title":"Etta Loves","description":"\u003cp\u003eEtta Loves offers scientifically designed sensory baby products that support your little one’s early development. From super-soft muslins to playmats and comforters, Etta Loves combines science, style, and function to stimulate visual and cognitive growth. Created in collaboration with experts in child development, their bold, high-contrast patterns are tailored to your baby’s evolving eyesight. Trusted by parents worldwide, Etta Loves products are perfect for everyday use and make thoughtful gifts for new babies\u003c\/p\u003e","products":[{"product_id":"etta-loves-sensory-strip-plants","title":"Etta Loves Sensory Strip - Plants","description":"\u003cp\u003eEtta Love's sensory strip provides perfect stimulation for in the pram and tummy time. Reversible dalmatian (newborn-4 month print) and blue leopard print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\r\n\r\n\u003cp\u003eSimply attach securely around the pram bassinet for calm developmental journeys, stand it up in front of baby for happy tummy time or you can even place it around the changing mat for less squirmy nappy changes.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWinner of Made for Mums Silver award for 'Game Changer Parenting Product' Etta Loves products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. Etta Loves works with a consultant Orthoptist and scientific research partners at The Sussex Baby Lab\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003eSize: 90cm x 15cm with tie tags for secure attachment\u003c\/li\u003e\r\n\t\u003cli\u003eMade from: Outer – Organic cotton. Inner: Recycled polyester padding\u003c\/li\u003e\r\n\t\u003cli\u003eMachine washable to make your life easier or can be spot cleaned with a baby wipe or mild detergent\u003c\/li\u003e\r\n\t\u003cli\u003ePlease do not use this product as a cot bumper\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959296975042,"sku":"BBC240110","price":230.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/sensory_strip___plants_nobg.png?v=1773124024"},{"product_id":"etta-loves-bath-toys-animal","title":"Etta Loves Bath Toys - Animal","description":"\u003cp\u003eThese playful bath toys have been designed to support babies visual and cognitive development through their patterns, scales and colours, making bath time sensory play time.\u003c\/p\u003e\r\n\r\n\u003cp\u003eHand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one.Babies will love the look and feel of the natural rubber and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eAs seen in Vogue 'Sense \u0026amp; Sensibility' article and Winner - 'Best Bath Toys' at 2023 TMM Awards\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003ePack of 3 bath toys in stylish box packaging\u003c\/li\u003e\r\n\t\u003cli\u003eStarfish: 10x10cm, Fish 13x8cm, Ammonite 10x9cm\u003c\/li\u003e\r\n\t\u003cli\u003e100% fully sealed Natural Rubber\u003c\/li\u003e\r\n\t\u003cli\u003eHand painted with natural pigments\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297040578,"sku":"BBC240112","price":260.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/bath_toys___animal_nobg.png?v=1773124026"},{"product_id":"etta-loves-sensory-muslins-3-pack-plants","title":"Etta Loves Sensory Muslins 3 Pack - Plants","description":"\u003cp\u003eTriple pack of super soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies cognitive and visual development between birth and around four months old.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through scientific patterns, created alongside consultant Orthoptist\u003c\/p\u003e\r\n\r\n\u003cp\u003eDesigned to support babies these muslins are not only versatile everyday heroes, they’re also a portable sensory experience. Tied to a car seat, draped over a bouncer or used to play peekaboo, your baby will simply adore staring at these  must-have muslins. Stimulation for them, calm for you – everyone’s a winner\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eAward Winning: 'Best New Baby Gift' 2024 at Positive Birth Company Awards \u0026amp; 'Best Muslins' at 2023 TMM Awards\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003e3 Pack (1 x fern, 1 x dandelion and 1 x tree ring)\u003c\/li\u003e\r\n\t\u003cli\u003eEach muslin is 60cm x 60cm\u003c\/li\u003e\r\n\t\u003cli\u003eMade from: 100% GOTS Certified Organic Cotton\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297138882,"sku":"BBC240113","price":250.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/muslins_3_pack___plants_nobg_fbeadcc8-2d8c-4887-aa34-28ba0cd3528b.png?v=1773124028"},{"product_id":"etta-loves-sensory-muslins-3-pack-animals","title":"Etta Loves Sensory Muslins 3 Pack - Animals","description":"\u003cp\u003eTriple pack of super soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies cognitive and visual development between birth and around four months old.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through scientific patterns, created alongside consultant Orthoptist\u003c\/p\u003e\r\n\r\n\u003cp\u003eDesigned to support babies these muslins are not only versatile everyday heroes, they’re also a portable sensory experience. Tied to a car seat, draped over a bouncer or used to play peekaboo, your baby will simply adore staring at these  must-have muslins. Stimulation for them, calm for you – everyone’s a winner\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eAward Winning: 'Best New Baby Gift' 2024 at Positive Birth Company Awards \u0026amp; 'Best Muslins' at 2023 TMM Awards\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003e3 Pack (1 x zebra, 1 x starfish and 1 x dalmatian)\u003c\/li\u003e\r\n\t\u003cli\u003eEach muslin is 60cm x 60cm\u003c\/li\u003e\r\n\t\u003cli\u003eMade from: 100% GOTS Certified Organic Cotton\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297269954,"sku":"BBC240114","price":250.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/muslins_3_pack___animals_nobg.png?v=1773124030"},{"product_id":"etta-loves-xl-sensory-muslin-swaddle-starfish","title":"Etta Loves XL Sensory Muslin Swaddle - Starfish","description":"\u003cp\u003eExtra large super soft sensory muslin square in high contrast black and white starfish print. Designed to the millimetre to support babies cognitive and visual development between birth and around four months.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys your baby will simply adore staring at these must-have muslins. Stimulation for them, calm for you – everyone’s a winner\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003eMulti-use: Swaddling, lightweight blanket, breastfeeding cover, burp cloth, tummy time and so much more\u003c\/li\u003e\r\n\t\u003cli\u003eSize: 120cm x 120cm\u003c\/li\u003e\r\n\t\u003cli\u003eMade from: 100% GOTS Certified organic cotton\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297302722,"sku":"BBC240115","price":235.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/xl_muslin_swaddle___starfish_nobg.png?v=1773124031"},{"product_id":"etta-loves-xl-sensory-muslin-swaddle-fern","title":"Etta Loves XL Sensory Muslin Swaddle - Fern","description":"\u003cp\u003eExtra large super soft sensory muslin square in high contrast black and white fern print. Designed to the millimetre to support babies cognitive and visual development between birth and around four months.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys your baby will simply adore staring at these must-have muslins. Stimulation for them, calm for you – everyone’s a winner\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003eMulti-use: Swaddling, lightweight blanket, breastfeeding cover, burp cloth, tummy time and so much more\u003c\/li\u003e\r\n\t\u003cli\u003eSize: 120cm x 120cm\u003c\/li\u003e\r\n\t\u003cli\u003eMade from: 100% GOTS Certified organic cotton\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297368258,"sku":"BBC240116","price":235.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/xl_sensory_muslin_swaddle___fern_nobg_1516d68f-7820-4fc8-b41b-882b3f33124e.png?v=1773123588"},{"product_id":"etta-loves-outdoor-playmat-fern","title":"Etta Loves Outdoor Playmat - Fern","description":"\u003cp\u003eTake the magic of Etta Loves sensory prints anywhere with this reversible outdoor playmat. Padded for baby's (and your) comfort, with a waterproof base and featuring sensory fern print - to captivate and support infant visual development from birth.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComes with a handy canvas bag for storage and taking out and about - a must have for busy families on the go\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003eSuper handy 120cm square size, so can fit the family on together when you're out and about\u003c\/li\u003e\r\n\t\u003cli\u003eIncludes canvas bag for storage \u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297433794,"sku":"BBC240117","price":670.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/outdoor_playmat___fern_nobg_23abcc5e-0b73-4440-b8a2-d8e9f10870b6.png?v=1773123589"},{"product_id":"etta-loves-sensory-hanging-squares","title":"Etta Loves Sensory Hanging Squares","description":"\u003cp\u003eTriple pack of hanging squares to make sensory play easy, anywhere.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThese scientifically sensory squares are reversible for 0-4 months and 5+ months and their versatile nature makes them perfect to attach to the baby gym, car seat or pram. The patterns have been designed to support babies' cognitive and visual development\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003eWinner of Made for Mums Silver award for 'Best Baby Shower Gift'\u003c\/li\u003e\r\n\t\u003cli\u003eEach hanging square is approx 13cm x 13cm\u003c\/li\u003e\r\n\t\u003cli\u003eMade from: 100% GOTS Certified organic cotton with recycled polyester fill plus bell, crinkle and mirror\u003c\/li\u003e\r\n\t\u003cli\u003ePack of 3 hanging squares: 1 x fern\/sycamore (with rattle), 1 x chequers\/illusion with crinkle and 1 x dalmatian\/mirror \u003c\/li\u003e\r\n\t\u003cli\u003eIntegrated adjustable velcro attachment on each hanging square - for a secure fit onto prams, car seats and baby gyms\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297499330,"sku":"BBC240118","price":215.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/sensory_hanging_squares_nobg_d12eeaf7-1f47-4454-bcc5-8c2b263168aa.png?v=1773123591"},{"product_id":"etta-loves-sensory-grasp-ball-animal","title":"Etta Loves Sensory Grasp Ball - Animal","description":"\u003cp\u003eSensory grasp ball has a perfectly scaled dalmatian pattern to support your babies visual development, whilst the segmented shape makes it easy to grab and hold - supporting babies planter and pincer grips as well as their hand eye co-ordination\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor younger babies the hook makes it easy to attach to a link or a strap (not included) to a baby gym, pram or carseat for them to stare at and play. Older babies from around 5 months will start to reach out to hold, shake and throw it encouraging gross motor skills and hand-eye coordination\u003c\/p\u003e\r\n\r\n\u003cp\u003eMade in organic cotton with a bell to help drive babies understanding of cause and effect, this makes a perfect first baby toy\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuitable from 0+ months\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned with science: using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at\u003c\/li\u003e\r\n\t\u003cli\u003eSupports visual development\u003c\/li\u003e\r\n\t\u003cli\u003eBuilds brain connections\u003c\/li\u003e\r\n\t\u003cli\u003eSupports babies planter and pincer grips as well as their hand eye co-ordination\u003c\/li\u003e\r\n\t\u003cli\u003eSize: 13cm diameter\u003c\/li\u003e\r\n\t\u003cli\u003eMade from organic cotton outer with recycled polyester fill including bell\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959297564866,"sku":"BBC240119","price":230.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/sensory_grasp_ball___animal_nobg_693080bc-ad13-45f8-a622-4cbd2f36ad0e.png?v=1773123593"},{"product_id":"etta-loves-animal-sensory-strip","title":"Etta Loves ANIMAL PRINT SENSORY STRIP","description":"\u003cp\u003eThis clever little strip turns tricky moments into calmer ones. Pop it around the pram for peaceful journeys, stand it up during tummy time to keep your baby happily entertained, or wrap it around the changing mat to make nappy changes so much easier.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCreated with our Orthoptist to support your baby’s visual development from birth to around a year, it’s reversible too – with high-contrast Dalmatian (0–4 months) and Blue Leopard (5+ months) prints. Each side has been carefully designed with the right shapes, scales and colours to keep their eyes and brain gently challenged as they grow.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis is beautiful science, woven into everyday practicality, and a product you’ll be reaching for time and time again.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":45959352090818,"sku":"BBC241979","price":230.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/files\/animal_print_sensory_strip_51bdb29b-17af-4390-90fb-3f4e8c054e3e.jpg?v=1773123444"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8389\/9074\/collections\/ettalovesbanner.png?v=1773308068","url":"https:\/\/babycentral.com.hk\/collections\/ettaloves.oembed","provider":"Baby Central HK","version":"1.0","type":"link"}