Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to a lifestyle brand for creative fun. From infant to toddler to tween, we empower confidence and inspire kids to express their creativity by providing innovative creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play.
ALEX Toys provides high quality, innovative and trendy toys. From infant to tween, we empower confidence and inspire kids to express their creativity by providing creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play. ALEX Toys also offers a full line of art supplies and desks, so whether your child likes to have fun coloring or is a very serious maestro of meticulous masterpieces, there is a diverse selection of products to suit their needs.